The Most Valuable Global Brands - 10 Years On | FT Comment

2019-03-08 1

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Marking 10 years of the BrandZ Top 100 Most Valuable Global Brands ranking, WPP chief Sir Martin Sorrell and marketing heads from Coca-Cola, L'Oréal, Orange and SAP look at the impact on brand value of technology, emerging markets and millennial consumers.

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